GRANT
CREATIVE CONSULTANT/ CCO/ECD/BEEKEEPER
Grant Hunter is a Creative Consultant specialising in brand and creative strategy for Sports, Entertainment and the Green Economy. Founder of Cosmic Microwave and former Iris CCO, he authored "Newsjacking" and created the London 2012 mascots. As a creative innovator, he believes in creating cultural ideas that truly connect with people so that they, in turn, drive commercial success.
He’s worked at local, regional and global levels with multi-national brands. He’s just completed MIT’s Applied Generative AI for Digital Transformation, is navigating the art of beekeeping and has initiated his 50 by 60 creative project.
CONNECTING CULTURE & communities
Ideas that tap into culture, understand community & are timed to perfection generate a deeper connection with people. From Bone China Buckets for KFC celebrating Harry and Meghan’s marriage (generating over 100,000 entries in 5 days)to creating a national debate about identity for Starbucks (increasing brand love metrics by 8%)& raising 150,000 GBP for a trans helpline to Pizza Hut sponsoring the World Dominoes Championships to giving back to the brilliant NHS staff after the lockdown.
KFC
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STARBUCKS
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PIZZA HUT
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NHS CHARITIES
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KFC / STARBUCKS / PIZZA HUT / NHS CHARITIES /
UNDERSTANDING FANDOM
Fans love their players and their team deeply; understanding that deep-rooted connection has resulted in ideas that have been recognised at award shows globally. From the first all female-led campaign for adidas Predator celebrating the transfer of power to the All Blacks most successful social post ever to changing the colour of a North London Prem team’s shirt to the colour of their greatest rival combating knife crime to the First customisable mascots in Olympic and Paralympic history for London 2012
ADIDAS
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PREDATOR
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LONDON 2012
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ARSENAL
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ADIDAS / PREDATOR / LONDON 2012 / ARSENAL /
THERE’s NO PLAN B
We are living in a climate emergency the transition to circular systems and a green economy are essential if we are to protect the planet we call home. Over the years I’ve been involved in many projects that have instigated the actions and change we need to take. From calling on world leaders at COP26 for QCF, to calling out to the creative community to use their creativity for The Purpose Disruptors to asking the world to donate their social power for WWF’s Earth Hour.
COP 26
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QCF
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EARTH HOUR
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WWF
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COP 26 / QCF / EARTH HOUR / WWF /
HARNESSING THE POWER OF POSSIBILITY
Emotional story-telling coupled with the latest technology to push the possibilities has resulted in brand experiences that immerse the audience in other worlds. From opening the moon to all for Samsung with Gear VR to bring to life their brand proposition of “Do what you can’t” to immersive whisky mentoring experiences for Johnnie Walker bringing the flavours alive through 360 projection to blurring the boundaries between gaming & entertainment for Formula E.
SAMSUNG
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JOHNNIE WALKER
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FORMULA E
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MABEL
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SAMSUNG / JOHNNIE WALKER / FORMULA E / MABEL /
CREATING A CREATIVE CULTURE
Experimentation to keep creatives refreshed and constantly curious is a must. I’ve always looked to bring in creative stimulus from outside to create space from the day-to-day. I’m a long standing supporter of Straight 8 and sit on the advisory board. Straight 8 celebrates the beauty of 8mm film. You have to shoot in sequence on one roll, no post production, all editing takes place in camera. You supply an original soundtrack and then send your film to the Straight 8 guys to get it processed. The first time you see your film is on the big screen in a cinema in Cannes. Under my direction Iris became the most successful agency in the history of the Straight 8 Industry shootout with 3 golds & 2 silvers.
Under The Influence was a monthly inspiration injection which evolved into a multi venue (x6 pubs) festival in Borough Market - we even brewed our own IPA. More recently I instigated the AI explorers programme where we challenged cross department teams to create using the latest AI tools in a race to amass the most followers.
